CREATING AN INNOVATIVE CONCEPT STORE

This community’s work aims to have students creating from scratch a concept store encapsulating a customer approach relying on trailblazing displays and services mixed with a limited carbon footprint offer. Steps towards creating an innovative concept store include market discovery and SWOT analysis, store creation, communication pack creation and final project presentations.

Learning Community Activities

Coming up
  • Cross-campus student-research around the creation of an innovative concept store – More info coming soon
Past activities

How to get involved?

(Students and educators)
Contact the community lead Céline Provost (celine.provost@cyu.fr) or the local facilitator Tomy Quenet (tomy.quenet@cyu.fr).



 

Learning Community Members


Click on names below to see picture and short biography
Lead: Céline Provost (CY). Email: celine.provost@cyu.fr

My name is Céline Provost. I’m the head of the Marketing Technics Department of CY Cergy Paris Université, located at Sarcelles and I teach English and Communication. My versatility allows me to create innovative and challenging contents for my students mixing a wide array of topics and skills. Indeed, I graduated from a Business School prior to becoming an English teacher and this offered me a priceless open-mindedness and a thirst for creativity. I’m always on the lookout for new trends or innovative products, services and apps. I love to challenge my students into developping their skills be they soft or hard by digging into a new field and creating from scratch. For instance, my sophomores have to create an influencer agency and thus discover this expanding market.

Partner: Gelu Trisca (UBB). Email: gelu.trisca@econ.ubbcluj.ro

coming soon