Creating an Innovative Concept Store

This community’s work aims to have students create from scratch a concept store encapsulating a customer approach relying on trailblazing displays and services mixed with a limited carbon footprint offer. Steps towards creating an innovative concept store include market discovery and SWOT analysis, store creation, communication pack creation and final project presentations.

Learning Community Activities

Ongoing activity

Students from CY Cergy Paris Université and Babeș-Bolyai University are participating in the EUTOPIA educational and research project, from March 2024 to June 2024, which aims to develop an innovative merchandising and shopping experience for a local Romanian company, Centrul de Calculatoare SRL (Computer Center Ltd in English). Owned by two Babeș-Bolyai University alumni, the company seeks to compete more effectively against large national chains in the electro-IT retail market. Each Friday, Romanian students gather data within the store for their case study. This information is then shared and analyzed collaboratively with French students to address the research project's challenges:
  • Designing a new facade and rebranding the shop.
  • Developing a new floor plan for the shop.
  • Creating innovative window displays for each main product category.
  • Creating innovative merchandising displays for each main product category.
  • Developing other visuals based on merchandising principles.
The accompanying pictures illustrate the students' first visit to the shop after the project's launch. These students are enrolled in a Marketing program, with Merchandising being one of their core disciplines. The project's outcome holds strong practical relevance, as the company is open to implementing the students' ideas.

How to get involved?

(Students and educators)
Contact the community lead Céline Provost ( or the local facilitator Tomy Quenet (
Learning Community Members
Lead: Céline Provost (CY). Email:

My name is Céline Provost. I’m the head of the Marketing Technics Department of CY Cergy Paris Université, located at Sarcelles and I teach English and Communication. My versatility allows me to create innovative and challenging contents for my students mixing a wide array of topics and skills. Indeed, I graduated from a Business School prior to becoming an English teacher and this offered me a priceless open-mindedness and a thirst for creativity. I’m always on the lookout for new trends or innovative products, services and apps. I love to challenge my students into developping their skills be they soft or hard by digging into a new field and creating from scratch. For instance, my sophomores have to create an influencer agency and thus discover this expanding market.

Partner: Gelu Trisca (UBB). Email:

coming soon