Lluís Mas, Ph.D., is an associate professor in the Department of Communication at Pompeu Fabra University, Barcelona.
His main research interests are branding, particularly sound branding, advertising, and corporate communication and responsibility. Lluís has published papers in international journals such Journal of Product and Brand Management, American Behavioral Scientist, Corporate Reputation Review, or Health Communication. He gained a scholarship to be a visiting scholar in Texas Tech University (2017) and has edited the book Innovation in Advertising and Branding Communication (2020, Routledge).
