Eva.maria.jernsand@handels.gu.se
Eva Maria Jernsand, PhD, is a researcher and lecturer in marketing at University of Gothenburg, Sweden. She is the coordinator of a EUTOPIA community on tourism and experiences and affiliated with Centre for Tourism, a transdisciplinary research centre with over 20 years of tourism research.
Her research interests include sustainability, place branding, experiences, innovation, design, inclusion, and co-creation. She enjoys working in close collaboration with the public, private and idea-based sectors.
Eva Maria has published in journals such as Tourism Recreation Research and Place Branding and Public Diplomacy, books on tourism experience and community-based tourism management, and is the editor of a book on tourism, knowledge, and learning. She teaches master’s courses such as Marketing Case Analysis, Marketing in the Service Economy, and Blue Economy.
