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Creating an Innovative Concept Store
This community’s work aims to have students create from scratch a concept store encapsulating a customer approach relying on trailblazing displays and services mixed with a limited carbon footprint offer. Steps towards creating an innovative concept store include market discovery and SWOT analysis, store creation, communication pack creation and final project presentations.
Learning Community Activities
- Upcoming Events
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- Cross-campus student research around the creation of an innovative concept store – More info coming soon
How to get involved?
(Students and educators)
Contact the community lead Céline Provost (celine.provost@cyu.fr) or the local facilitator Tomy Quenet (tomy.quenet@cyu.fr).
Learning Community Members
- Lead: Céline Provost (CY). Email: celine.provost@cyu.fr
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My name is Céline Provost. I’m the head of the Marketing Technics Department of CY Cergy Paris Université, located at Sarcelles and I teach English and Communication. My versatility allows me to create innovative and challenging contents for my students mixing a wide array of topics and skills. Indeed, I graduated from a Business School prior to becoming an English teacher and this offered me a priceless open-mindedness and a thirst for creativity. I’m always on the lookout for new trends or innovative products, services and apps. I love to challenge my students into developping their skills be they soft or hard by digging into a new field and creating from scratch. For instance, my sophomores have to create an influencer agency and thus discover this expanding market.
- Partner: Gelu Trisca (UBB). Email: gelu.trisca@econ.ubbcluj.ro
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coming soon